Press - News - Lucid Fusion

We're excited to announce the launch of the Accrediting Bureau of Health Education Schools (ABHES), the only agency recognized by the U.S. Department of Education as an institutional and specialized accreditor focusing on health care education and training.
The folks at ABHES need to provide a lot of information and resources for their schools; see how we designed the site to accommodate their substantial amount of content.

Lucid Fusion was thrilled to be an event sponsor for this year's OC Metro 40 Under 40 Event at Wildfish in Newport Beach, CA. The event was a huge success with more than 150 people in attendance. Click on the link below to see some video highlights from the party. We're already looking forward to next year's!
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Lucid Fusion is proud to be a sponsor of "30 Rocks!" which celebrates the Irvine Chamber of Commerce's 30th Anniversary on May 30. This monumental occasion is a unique opportunity to commemorate three decades of the Chamber’s commitment to Irvine’s growth and development and bring together Irvine residents, local business professionals, and civic leaders.

The celebration begins on May 30 at 6:00 p.m. until 10:00 p.m. at Irvine Marriott’s Tuscany Room. The Chamber has pulled out all the stops and attendees can look forward to plenty of dancing; an opportunity drawing with plenty of lavish prizes; DJ music; a full bar; themed food stations; and a multitude of fun surprises. In addition to the hours of entertainment, attendees can join the City of Irvine and the Chamber in honoring Irvine’s Citizen of the Year and the Chamber’s Jamie Trevor, Member of the Year, and Business Leadership award winners. The cost is $75 per person but table sponsorships are also available. As an added bonus, every 30th online registrant for this event will receive a complimentary admission for one.

When Zaynab Behzadnia and Amy Jones were hired to help the Irvine Chamber of Commerce promote the city as a prime place to do business, they zeroed in on a favorite pastime of professionals who spend hours on planes. They created a series of crossword puzzles and placed them in such high-profile periodicals as BusinessWeek, Forbes and Fortune, as well as a number of local publications. Besides having fun, the users learn interesting facts about why Irvine is a great place to set up shop.

• Zaynab Behzadnia
Lucid Fusion principle and vice president of marketing

WHAT YOU LIKE MOST ABOUT THE IRVINE CHAMBER OF COMMERCE CROSSWORD PUZZLE CAMPAIGN: That it is a real puzzle and the clues highlight companies and facts about Irvine in an engaging way. The best part is that the experience continues online at a designated landing page where readers can check out the answers as well as contact the chamber to learn more about having their business in Irvine.

WHAT YOU LIKE MOST ABOUT YOUR JOB: I get to wear a lot of hats, from being involved in the creative process to running the day-to-day business. It can be challenging at times, but it’s always rewarding. Our agency is like a family, and our team is made up of some of the most dedicated, talented and loyal individuals I’ve ever had the pleasure of working with. They make it easy for me to love my job.

FAVORITE TV COMMERCIAL AND WHY: I have to say the E*Trade commercials are pretty brilliant, especially the one with the baby singing “Broken Wings,” because anyone who knows me knows that I often break into song in the middle of conversations, and I can’t sing to save my life!

FUNNIEST JOKE YOU KNOW: A guy’s wife gets hit by a car, and he calls 911. The operator asks: “Where are you?” He replies, “Eucalyptus Street.” The operator asks, “Can you spell that for me?” The guy pauses and says, “Well, I’ll just drag her over to Oak Street so you can pick us up there.”

• Amy Jones
Lucid Fusion marketing maven

WHAT YOU LIKE MOST ABOUT THE IRVINE CHAMBER OF COMMERCE CROSSWORD PUZZLE CAMPAIGN: The challenge of creating a crossword puzzle that would be respected by those who regularly work puzzles. We didn’t want it to be too novel or too easy to solve.

WHAT YOU LIKE MOST ABOUT YOUR JOB: At Lucid Fusion, I feel like I matter. I feel respected and heard. I love our team because we all look out for each other; it really does feel like a family. Plus, we have a hula-hoop.

FAVORITE TV COMMERCIAL AND WHY: I’m terrible at choosing favorites. A few of my favorite campaigns have been Apple’s Mac vs. PC, E*Trade’s talking baby and anything by Jack in the Box. Oh, and my mom and sister would be upset if I didn’t mention the Jeep Liberty one with the animals singing Andy Kim’s “Rock Me Gently.”

FUNNIEST JOKE YOU KNOW: From the E*Trade baby outtakes on its Web site: One baby boy says to another, “No, so her online profile says she’s five-eleven. And I’m like – pounds, maybe!”

BusinessWire - LFPR LLC. (LFPR), a public relations and marketing firm offering customized communications services to companies in both emerging and established markets, has been signed again, for the second year in a row, as the agency of record for the Entertainment Technology Center at USC (www.etcenter.org), a non-profit organization within USC's School of Cinematic Arts that brings together the top entertainment, technology and consumer electronics companies to evaluate what consumers really want. LFPR will continue to be responsible for the ETC's media relations and launch of their latest consumer technology entertainment initiatives, such as their state-of-the-art 3D Experience Consumer Lab and their Anytime/Anywhere Content Lab.

LFPR was able to secure both local and national broadcast, print and online coverage for ETC@USC, as well as place the Center's CEO and executive director David Wertheimer in front of targeted audiences as a keynote or featured speaker. LFPR also placed OpEd pieces in several media outlets and worked to promote ETC@USC's sponsors and their mission: to bring together entertainment giants, electronics companies and the end-consumer to create products and services that will enhance the consumer's entertainment experience.

"In these challenging times, we are excited to announce that we will continue to serve as the public relations agency for the prestigious ETC@USC," said LFPR principal, Jason Kirshner. "We are thrilled that the Center recognizes LFPR's ability to quickly generate results and to provide counsel and has signed on to work with us for another year. Our goal is to communicate to the media the important work being done by ETC@USC and ensure that they continue to be seen and heard! We look forward to further supporting the ETC@USC as it continues to grow."

LFPR represents clients in a variety of industries including the consumer electronic, consumer, B2B and B2C spaces. The firm is fueled by seasoned and passionate professionals that understand while effort is admirable, at the end of the day, results are what matter most. In addition to the ETC@USC, LFPR's past and current clients include; California Bank & Trust, the Irvine Chamber of Commerce Visitors Bureau, InfoStreet, Genius KYE and several others. To learn how LFPR's services can benefit your business, call us at 1-888-502-1828.

About LFPR

Based in Irvine, California, LFPR, LLC specializes in providing comprehensive public relations services including: Media Relations, Marketing Communication, Editorial Services, Corporate Communications and Analyst Relations to name a few. We understand that the bottom line is about results and our team doesn't waste anytime getting started! Our relationships in the industry, expertise in maximizing technology, and our 'leave no stone unturned' attitude provide our clients with the advantage and results their competitors wish for. Our team is comprised of experienced and passionate professionals fueled by a genuine interest to provide clients with dynamic and effective solutions in a creative and intelligent way. For more information call 1-888-502-1828 or visit www.lf-pr.com.
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The 2009 OC ADDY Awards were held on March 21 at the Irvine Marriot. Lucid Fusion was honored with two awards by the OC Ad Federation, formerly known as the OC Ad Club. LF took home a silver addy for the AXIS Global Partners stationary package as well as a merit award for the BaccHus Development "Warning Ad."

An excerpt from an article by Jon Cook, of Reuters, in regard to generating traffic for start-up websites.

"Zubin Mowlavi, the founder and CEO of new media marketing company Lucid Fusion, is very impressed by Howcast and the viral nature of the video content. Mowlavi also said Howcast's digital platform is superior to most of the how-to video sites he has come across.

Mowlavi, whose company has produced cutting-edge marketing campaigns for the likes of Sage, Kenwood, Redbull, Sirius and Sony Pictures Classics, feels Howcast's biggest challenge will be marketing their content. He suggests partnering with agencies and media companies that have clients whose content they could augment with Howcast videos.

Mowlavi suggests that ultimately it may just come down to timing and having that one video that hits at the right time and brings in crazy traffic numbers.

'If there's something that's timely that they can address that has real value for people, then I think it will get those first-time users to go to the site and then continue to reference it.'"
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