Work - Featured - Lucid Fusion

LF worked with RIM, the creators of BlackBerry®, and Sage’s SalesLogix team to develop a microsite that shows the advantages of Sage SalesLogix Mobile on BlackBerry. We concepted 3 cheeky webisodes starring superhero thumbs, Steve & Larry, to demonstrate how the mobile software works; we also created a direct mail campaign to drive existing SalesLogix users to the site through personalized URLs.

Konan Medical is a well-established Japanese company that leads the world in specular microscopes. When expanding to the U.S., they wanted a more current look and feel for their brand. Despite their products’ success, their brand was not widely known, so it was important to incorporate the new look into the product logos as well. The hexagons were inspired by the microscopic view of corneal tissue.

Matthew McConaughey’s site needed a dual set of functions— one for his official fan site and the other for his production company, J.K. Livin. We developed an entire social community within flash and custom “sliding” interface to seamlessly integrate the two. The font in Matthew’s handwriting, a 3D animated tree frog, and interactive fan forum are some of the features that make this site unique.

To promote the launch of Sage’s Peachtree 2010, LF developed a very fluid website that features 9 motion graphic product demos. The demos each highlight a new software feature and show the user screen shots and navigation within PT2010 for each. An email and direct mail piece was sent to all existing Peachtree customers inviting them to learn about the new version through the demos.

Power Balance is a Performance Technology that is a favorite among elite athletes and individuals that strive to perform at the top of their game. LF provided the strategic direction, design, and development for the e-commerce site that allows customers to easily purchase the products, as well as stay up to date on their favorite athletes.

Our task was to find a compelling way to promote economic development in Irvine, CA; we chose to leverage some of Irvine’s highly successful companies with recognizable brands. We profiled 7 thriving companies through print ads, correlating company profiles on a mircosite, and short video interviews with C-level company executives as to why their company chose to call Irvine home.