Work - Sort By Service - Advertising - Lucid Fusion

BaccHus needed attractive collateral pieces that would be compelling enough to be read by agents, instead of tossed. LF designed each campaign to correlate visually with whichever ads BaccHus was running at the time. The combination of sexy building shots and untraditional copy framed the offers nicely and yielded a high return. All pieces were designed to be easily translatable for the foreign markets as well.

BaccHus offers business owners the opportunity to purchase their office buildings in Irvine. The advertising campaigns LF created for them focused on the value of the buildings: purchasing your office building was an investment in both your business, and your family. We designed a strong brand aesthetic that was easily identifiable, even when we ran the ads in different languages.

BioVision needed two types of collateral to target both physicians and patients. The physicians’ pieces included a much more technical description of their product, InVue, and required a more conservative look. For patients, we need to educate them as to what InVue does and how using the product could enhance their life; therefore, the look was much warmer and designed to appeal emotionally.

Brown and Streza participated in an Orange County Business Journal supplement that focused on financial services for entrepreneurs. Knowing that they were going to be grouped with other financial service institutions, they wanted a memorable ad that would stand out both visually and substantively. LF focused on their specialty: providing clients highly customized estate planning solutions.

The Irvine Chamber’s Economic Development team needed a print ad campaign to increase awareness about Irvine’s business community. We chose to make print ads featuring crossword puzzles with clues that highlighted many of the Fortune 100 companies based in Irvine. The ad then directed readers to a landing page where they could find the answers in exchange for some basic demographic information.

The Irvine Chamber’s Visitors Bureau promotes all types of travel to Irvine and particularly wanted to target the SMERF (Social, Military, Educational, Religious, Fraternal) market. LF tailored a series of ads tailored to the benefits Irvine can offer those groups. We also developed a series of for general leisure travelers focused on Irvine’s value and ideal Southern California location.

Our task was to find a compelling way to promote economic development in Irvine, CA; we chose to leverage some of Irvine’s highly successful companies with recognizable brands. We profiled 7 thriving companies through print ads, correlating company profiles on a mircosite, and short video interviews with C-level company executives as to why their company chose to call Irvine home.

Wells Fargo Home Mortgage wanted to have an advertising campaign that was more visually driven and that would transcend the expected traditional banking ad look. LF developed a multi-platform campaign that included both print and online versions of the ads.