Work - Sort By Service - Design - Lucid Fusion

The Accrediting Bureau of Heath Education Schools (ABHES) is responsible for assuring the quality of the programs it accredits; therefore they needed a site that would be easy for their schools to access and navigate through for needed forms and references.

Much of Ace DuraFlo’s website focuses on demonstrating the benefits of using their technology to solve various piping problems. The 3D animation LF developed is prominently featured to show the advantages of using their ePipe® system. The site also features an international directory for users to find local Ace DuraFlo franchisees, and has been language localized to 6 countries thus far.

AceDuraFlo provides innovative solutions for plumbing failures without costly and destructive repiping. Their business has quickly expanded through franchisees domestically and internationally. To preserve brand integrity and grow their business, LF developed a marketing packet (brochures, direct mail, door hangers, etc.) for the franchisees, customizable to their language and location.

Ace DuraFlo needed to communicate unique messages to their two target demographics— those interested in their franchising opportunity and those who had faulty pipes. LF created a variety of print and online collateral pieces to speak to both groups that included email newsletters, landing pages, brochures, white papers, instructional DVDs, and 3D animations.

Archemedia was a digital signage start-up that targeted both advertisers and venues. They wanted a very clean website that allowed the focus to be on a video that demonstrated their product. LF provided a sleek and sophisticated look that was understated to ensure their video would really stand out.

LF was commissioned by a digital signage start-up to develop their brand identity including company name, logo, and product name. They wanted to communicate their product’s technological savvy and credibility, yet also a sense of fun and entertainment. Archemedia was inspired by the Greek inventor, Archimedes, and the product’s name, Tadow!, was inspired from rapper, Ice Cube. Seriously.

Axis Global Partners changed their name from Axis Integrated Solutions as a first step in repositioning their brand to cater to a more global clientele. To complete their branding transition, they asked LF to develop a new logo and corporate identity package that would be consistent with the new global vision they had for their business software solutions.

BaccHus Development sells small buildings for commercial use and believes their buildings’ jewel box design allows owners to significantly customize their interiors. The site’s introduction captures that idea through animation, voice over, and music. There is also a CMS that lets users view available buildings; an interactive portfolio enables them to submit their favorites and receive a follow-up call.

BaccHus needed attractive collateral pieces that would be compelling enough to be read by agents, instead of tossed. LF designed each campaign to correlate visually with whichever ads BaccHus was running at the time. The combination of sexy building shots and untraditional copy framed the offers nicely and yielded a high return. All pieces were designed to be easily translatable for the foreign markets as well.

BaccHus wanted their buyers to not only receive a building, but also a place in their exclusive community of owners. To maintain communication with potential buyers and owners, LF produced an dynamic email newsletter that featured a message from BaccHus’s Executive VP, press highlights, and updates on which properties had sold, and which were still available, in their various office parks.

BaccHus offers business owners the opportunity to purchase their office buildings in Irvine. The advertising campaigns LF created for them focused on the value of the buildings: purchasing your office building was an investment in both your business, and your family. We designed a strong brand aesthetic that was easily identifiable, even when we ran the ads in different languages.

BaccHus needed a modular sales piece to allow them to showcase their multiple properties together, or one at a time. LF created a custom folder to hold a DVD presentation, property brochures, and individual sales sheets. To maintain online and offline brand connectivity, all the collateral pieces were designed to resemble the BaccHus website and included many of the same design elements.

BioVision needed two types of collateral to target both physicians and patients. The physicians’ pieces included a much more technical description of their product, InVue, and required a more conservative look. For patients, we need to educate them as to what InVue does and how using the product could enhance their life; therefore, the look was much warmer and designed to appeal emotionally.

BioVison needed a site that would enable physicians to place orders for their intercorneal lenses and function as a resource for patients. LF integrated the physician portal with their Oracle ERP system to automate their online sales and fulfillment processes, making it easy for orders to be placed and for inventory to be accurately managed.

BioVision was a Swiss-based optical company with an innovative lense to treat presbyopia, called InVue. They required a corporate identity that would appear technological and credible. The design also needed to be clean and modular, as the BioVision logo would need to visually relate to the InVue logo. As both names included the letter “v,” that was used as the design’s focal point.

LF worked with RIM, the creators of BlackBerry®, and Sage’s SalesLogix team to develop a microsite that shows the advantages of Sage SalesLogix Mobile on BlackBerry. We concepted 3 cheeky webisodes starring superhero thumbs, Steve & Larry, to demonstrate how the mobile software works; we also created a direct mail campaign to drive existing SalesLogix users to the site through personalized URLs.

Bob Dornin needed a fresh identity to communicate his unparalleled knowledge of coastal real estate in Orange County, CA and needed a new logo to show his name prominently. A Laguna Beach sunset inspired his color palette and visuals to reinforce his specialty and the unique beauty of the area. We created a timeless and understated logo centered on his name that would appeal to his sophisticated clientele.

Brown and Streza participated in an Orange County Business Journal supplement that focused on financial services for entrepreneurs. Knowing that they were going to be grouped with other financial service institutions, they wanted a memorable ad that would stand out both visually and substantively. LF focused on their specialty: providing clients highly customized estate planning solutions.

Capital Health Partners is a private equity firm that provide management, consulting, and venue capital for healthcare companies. As such, they needed an identity that represented their expertise in both start-ups and the healthcare industry. Given the innovative and evolving nature of their industry, LF created a look that is progressive and fluid.

CATS Communication provides GPS tracking systems for both business and personal use. They target employers who use their products to know their employees’ locations, as well as parents who want to know where their children are at all times. LF provided them with various collateral pieces tailored to each demographic that were visually related to reinforce CATS’s emerging brand and product series.

ClientLook is software that offers service professionals a better way to communicate their activity (calls, emails, visits etc.) to their clients. It introduces a new type of technology that can integrate with numerous popular customer management solutions. To introduce the product to the public, LF was commissioned to create the name, ClientLook, as well as the logo, stationary, style guide and desktop icons.

Cosmetic Surgery Clinics (CSC) offers a variety of surgical procedures and caters to a predominantly female clientele. They needed a brochure that would provide an overview of all their services and pique prospects interest enough to have them set up a consultation. To appeal to women, LF designed something elegant and feminine that also complimented the look of CSC’s website.

Cosmetic Surgery Clinic’s website needed to be a resource center for patients and potential patients. The before and after photos flash back and forth to show their results; another section contains various downloads for patients to find forms and post-operative instructions. Dr. Mowlavi’s voice welcomes them to the site and detailed bios and photos are provided for each doctor.

EVA provides a service that functions as an electronic virtual assistant. LF developed a site that allows them to educate potential leads about their service through video demos, establish credibility through press and testimonials, and provide portals for clients and potential resellers. Additional interactive features include a press flipbook and map of resellers’ locations.

Fortune Fashion Industries (FFI), a highly reputable apparel manufacturer, wanted to establish a presence online. LF created a sleek and inviting site that serves to display and elaborate on their work, attract new talent and be a source of company pride. A collection of photography that we shot on-location at the FFI headquarters provides a rich visual story.

Global Recycling Group is an emerging company specializing in transforming waste into energy. They needed their brand identity to echo their commitment to sustainability and green innovation. The final logo LF created represented the relationship between nature and technology, while using a familiar shape to communicate GRG’s focus on recycling.

Herrington Teddy Bears (HTB) leads the industry in creating custom plush bears. LF redesigned their website to increase brand consistency, create a more intuitive flow for users, and to build a social networking community for HTB collectors. We designed the site to be playful, yet professional; it also features an interactive Teddy Bear Club to customize bears and obtain certificates of authenticity.

LF developed a fully dynamic website to address the ICC’s target demographics: their members, potential prospects and people interested in moving to Irvine. The site features a calendar of events where users can register and pay online for events and receive periodic updates. It also features a dynamic member directory that allows people to find Irvine Chamber members in various business categories.

The Irvine Chamber’s Economic Development team needed a print ad campaign to increase awareness about Irvine’s business community. We chose to make print ads featuring crossword puzzles with clues that highlighted many of the Fortune 100 companies based in Irvine. The ad then directed readers to a landing page where they could find the answers in exchange for some basic demographic information.

Irvine Chamber Economic Development is a division of the Irvine Chamber of Commerce (ICC) and needed a separate site for their audience that still integrated seamlessly with the ICC’s site. In addition to that, LF also designed the event calendar and business directory on each site to be sourced from the same CMS, so that when staff updated its content, those changes would be seen globally.

The Irvine Chamber’s Visitors Bureau needed a site that would be a one-stop resource for all types of travelers (business, group, and leisure) to Irvine. LF built a robust CMS that provides a special packages section that allows users to book rooms through a customized Travelocity portal; this way, users can receive additional benefits and promotions by booking through the ICVB’s site.

The Irvine Chamber’s Visitors Bureau promotes all types of travel to Irvine and particularly wanted to target the SMERF (Social, Military, Educational, Religious, Fraternal) market. LF tailored a series of ads tailored to the benefits Irvine can offer those groups. We also developed a series of for general leisure travelers focused on Irvine’s value and ideal Southern California location.

John Picard’s reputation as an expert environmental building consultant is widely known and his resume is very impressive. LF designed his site using flash to create a very clean and simple interface. Picard favored a minimalist look and had very concise content, so LF provided a site that is understated with more sophisticated motion accents.

John Picard is an international sustainability guru and needed a corporate identity for his consultation services company. LF designed a logo that symbolically mirror’s Picard’s purpose: moving people from their traditional methods to sustainable methods. It shows a progression from a square box to a globe, from crude to sophisticated, from brown to blue. The result is Picard’s goal: a vibrant earth.

Kenwood USA wanted a new medium to contact their dealers and customers. LF created several emails embedded will full streaming video commercials that directed users to landing pages specific to each campaign. Kenwood got an overwhelmingly positive response, with up to a 70% response rate per campaign.

Konan Medical is a well-established Japanese company that leads the world in specular microscopes. When expanding to the U.S., they wanted a more current look and feel for their brand. Despite their products’ success, their brand was not widely known, so it was important to incorporate the new look into the product logos as well. The hexagons were inspired by the microscopic view of corneal tissue.

Konan has set the standard for manufacturing specular microscopes, used by ophthalmologists and optometrists all over the world. LF infused every area of their site with stylistic elements from their new brand identity (that LF also created) to reinforce their updated look and feel. The site was fully developed in Flash ActionScript 3 and includes a dynamic CMS that Konan can manage internally.

Konan is an innovative company at the forefront of specular microscopy, so when they needed LF to develop their software packaging, we wanted it to be an extension of their brand. We developed a package that was functional, lightweight and easy to ship, but also carried the Konan aesthetic throughout. The package was designed to support Konan’s growing product lines.

Laird Hamilton is the consummate waterman, best known for riding some of the biggest waves in the world. His site centers on a storefront for his DVDs and books and features a CMS that can be easily managed by his team. Laird wanted a simple, clean design that echoed his lifestyle; LF delivered this by including video on each page and the soothing sounds of waves.

LF developed a comprehensive auction site for the buying and selling of mortgage backed notes. From creating the strategy, to the functional specs, to integrating third party sites, LF developed the entire application and database for the site, start to finish. In addition to searching, users can submit their preferences through the portal to receive recommendations based on their criteria.

M2G is a production company that specializes in commercials and corporate communications. Therefore, it was very important that their website showcase their videos well. LF developed a video oriented site that is built entirely around displaying video. Each page automatically plays the latest video in that section and M2G is able to add and remove videos as needed, through the site’s CMS.

Madison Street Partners is a prominent commercial real estate firm; they needed a brochure to introduce their team and business philosophy. They wanted promote their strong customer-service approach and assure prospects of their capabilities. LF designed the piece to evoke trust and confidence. All building images are majestic and looking upward; the copy is very positive and encouraging.

Matthew McConaughey’s site needed a dual set of functions— one for his official fan site and the other for his production company, J.K. Livin. We developed an entire social community within flash and custom “sliding” interface to seamlessly integrate the two. The font in Matthew’s handwriting, a 3D animated tree frog, and interactive fan forum are some of the features that make this site unique.

Mingle Aprons is a new line of fashion-forward aprons for the modern hostess. To launch their brand, they asked LF to create an identity, logo, tagline, and price tags that communicated their sassy, yet sophisticated creations. The logo features an “I” dotted with pink champagne bubbles to symbolize the intended demographic; feminine woman who like to look fabulous while entertaining.

To promote the launch of Sage’s Peachtree 2010, LF developed a very fluid website that features 9 motion graphic product demos. The demos each highlight a new software feature and show the user screen shots and navigation within PT2010 for each. An email and direct mail piece was sent to all existing Peachtree customers inviting them to learn about the new version through the demos.

Power Balance is a Performance Technology that is a favorite among elite athletes and individuals that strive to perform at the top of their game. LF provided the strategic direction, design, and development for the e-commerce site that allows customers to easily purchase the products, as well as stay up to date on their favorite athletes.

Prudential Realty wanted to expand their presence in Mexican realty, so they asked LF to create a brochure to survey Southern Californian real estate agents about their clients’ interest in purchasing property in Mexico. We designed something that would be reminiscent of the beauty and lifestyle of Mexico to engage the agents and make them want to look at the survey more closely.

LF created an interactive application to allow Sage Partners and Sales Associates the ability to create presentations for individuals or groups; this resource ensures they always have the latest brand and collateral material on file, be it Video Success Stories, Product Whitepapers, or Video Demos. In turn, Sage can make instant updates remotely so users always have the latest information.

LF created an interactive web module, Solutions Explorer, for Sage. A video-based, interactive tour guide helps users identify their business challenges and find the right Sage solutions to address their needs. LF then developed a direct marketing campaign to drive users to the site. 50% of visitors requested more information through the site and 25% of those were categorized as hot leads.

LF developed a Web application for Sage to manage marketing assets for their various products so their Business Partners have access to the latest materials. A desktop application was also developed to work in tandem with the Web application to ensure that Business Partners receive automatically updated files and have the ability to create presentations specific to their various prospect types.

Sage wanted to have a portal where their North American vendors and internal employees could access the latest Sage brand assets. LF developed an accessible and aesthetically pleasing website that provides the latest Sage North America brand style guidelines and assets.

LF developed a dynamic microsite for Sage to better qualify their prospects by “interviewing” them through an interactive questionnaire that allows prospects to submit information about their company’s needs. Based on their answers, the optimal Peachtree flavor for their needs is recommended; users then have the ability to purchase the product that is best suited for their business needs.

To empower Sage’s Business Partners with the ability to create more effective marketing plans, LF developed a Flex Web application to provide an interactive portal for Business Partners to receive lead gen. and brand marketing activities, with associates costs, based on the information they submit. Partners can select which they’re interested in and plan them on an interactive GAANT chart.

Sage offers various 3rd party add-ons and modules that enhance their Sage MAS 90/200 and 500 software. To boost sales, LF developed a direct mail print and email campaign with personalized URLs for their Sage MAS customers. Through their microsites, customers can share their business’s pain-points and be provided recommendations for any add-ons that would help to alleviate them.

LF developed a personalized URL direct mail & email campaign to target Sage’s existing Peachtree customers. Customers received a personal microsite, customized for their current Peachtree version. Several pain-points were presented that would be alleviated by new features in Peachtree 2009. Customers were incentivized to choose favorite new features so Sage could see what their existing customers value.

Sage needed a unique and engaging campaign to cause users to seek more information about their MAS 90 4.2, a new product release. LF created a campaign called "Bringing Out Your Genius" for MAS 90 4.2 in which Users were able to answer weekly trivia questions related to the benefits of the new MAS 90 4.2; users were rewarded by weekly prize giveaways.

Sage wanted an effective way to communicate the new positioning of their brand, which had a major revamp in 2009. LF worked with Sage’s corporate marketing team to develop a captivating motion graphics piece that presented the new brand principals and look-and-feel for both internal and external audiences.

LF developed a microsite for Sage to host a contest for their MyBizCounts users. Users needed the ability to upload videos (about their business) to the site. The site also needed a voting and tracking system so that users could solicit others to vote for their video in order to win the grand prize.

Sage wanted to have a centralized library of vertical-specific assets available for their Partners to use in sales meetings. LF developed an online portal where Sage product managers can upload assets and tag them by product, vertical and file type. We also developed a desktop application for Partners that automatically updates files from the portal and allows them to create playlists of assets for their prospects.

LF developed a microsite to allow Sage customers to invite their colleagues to the Sage Solutions Finder. Those colleagues receive a personalized email that links to a personalized microsite with an interactive element to help them find the best solutions for their business. In turn, Sage invites the referring customer to choose a charity they’d like Sage to make a donation to in their name.

As a leading technology implementer, SGS needed a site that was streamlined to allow users to easily find information and representative of their size and success in their industry. LF designed and developed a fully dynamic website that allows SGS the opportunity to update their site at their convenience.

A partnership between Kenwood and Sirius satellite radio created the first Sirius player that was entirely portable. To introduce it to music fans, the new product was launched on the 2004 Lollapalooza tour. Fans provided their email to receive more information and LF created a rich media email that was blasted to that database. 150,000 emails went out— 21% opened the email and 32% of those clicked through.

Sony Pictures was set to release Laird Hamilton’s now famous documentary, Riding Giants, and needed a dedicated site for the movie. Sony wanted the site to have the same look and feel of the movie so LF built a dynamic flash-animated environment that included music, the sound of waves, and even transitions of varying opacity, inspired by the movement of the ocean.

Our task was to find a compelling way to promote economic development in Irvine, CA; we chose to leverage some of Irvine’s highly successful companies with recognizable brands. We profiled 7 thriving companies through print ads, correlating company profiles on a mircosite, and short video interviews with C-level company executives as to why their company chose to call Irvine home.

Wells Fargo Home Mortgage wanted to have an advertising campaign that was more visually driven and that would transcend the expected traditional banking ad look. LF developed a multi-platform campaign that included both print and online versions of the ads.