Work - Sort By Service - Interactive - Lucid Fusion

Much of Ace DuraFlo’s website focuses on demonstrating the benefits of using their technology to solve various piping problems. The 3D animation LF developed is prominently featured to show the advantages of using their ePipe® system. The site also features an international directory for users to find local Ace DuraFlo franchisees, and has been language localized to 6 countries thus far.

BaccHus Development sells small buildings for commercial use and believes their buildings’ jewel box design allows owners to significantly customize their interiors. The site’s introduction captures that idea through animation, voice over, and music. There is also a CMS that lets users view available buildings; an interactive portfolio enables them to submit their favorites and receive a follow-up call.

BaccHus wanted their buyers to not only receive a building, but also a place in their exclusive community of owners. To maintain communication with potential buyers and owners, LF produced an dynamic email newsletter that featured a message from BaccHus’s Executive VP, press highlights, and updates on which properties had sold, and which were still available, in their various office parks.

LF worked with RIM, the creators of BlackBerry®, and Sage’s SalesLogix team to develop a microsite that shows the advantages of Sage SalesLogix Mobile on BlackBerry. We concepted 3 cheeky webisodes starring superhero thumbs, Steve & Larry, to demonstrate how the mobile software works; we also created a direct mail campaign to drive existing SalesLogix users to the site through personalized URLs.

EVA provides a service that functions as an electronic virtual assistant. LF developed a site that allows them to educate potential leads about their service through video demos, establish credibility through press and testimonials, and provide portals for clients and potential resellers. Additional interactive features include a press flipbook and map of resellers’ locations.

LF developed a fully dynamic website to address the ICC’s target demographics: their members, potential prospects and people interested in moving to Irvine. The site features a calendar of events where users can register and pay online for events and receive periodic updates. It also features a dynamic member directory that allows people to find Irvine Chamber members in various business categories.

The Irvine Chamber’s Economic Development team needed a print ad campaign to increase awareness about Irvine’s business community. We chose to make print ads featuring crossword puzzles with clues that highlighted many of the Fortune 100 companies based in Irvine. The ad then directed readers to a landing page where they could find the answers in exchange for some basic demographic information.

Irvine Chamber Economic Development is a division of the Irvine Chamber of Commerce (ICC) and needed a separate site for their audience that still integrated seamlessly with the ICC’s site. In addition to that, LF also designed the event calendar and business directory on each site to be sourced from the same CMS, so that when staff updated its content, those changes would be seen globally.

Matthew McConaughey’s site needed a dual set of functions— one for his official fan site and the other for his production company, J.K. Livin. We developed an entire social community within flash and custom “sliding” interface to seamlessly integrate the two. The font in Matthew’s handwriting, a 3D animated tree frog, and interactive fan forum are some of the features that make this site unique.

To promote the launch of Sage’s Peachtree 2010, LF developed a very fluid website that features 9 motion graphic product demos. The demos each highlight a new software feature and show the user screen shots and navigation within PT2010 for each. An email and direct mail piece was sent to all existing Peachtree customers inviting them to learn about the new version through the demos.

Power Balance is a Performance Technology that is a favorite among elite athletes and individuals that strive to perform at the top of their game. LF provided the strategic direction, design, and development for the e-commerce site that allows customers to easily purchase the products, as well as stay up to date on their favorite athletes.

LF created an interactive application to allow Sage Partners and Sales Associates the ability to create presentations for individuals or groups; this resource ensures they always have the latest brand and collateral material on file, be it Video Success Stories, Product Whitepapers, or Video Demos. In turn, Sage can make instant updates remotely so users always have the latest information.

LF created an interactive web module, Solutions Explorer, for Sage. A video-based, interactive tour guide helps users identify their business challenges and find the right Sage solutions to address their needs. LF then developed a direct marketing campaign to drive users to the site. 50% of visitors requested more information through the site and 25% of those were categorized as hot leads.

LF developed a dynamic microsite for Sage to better qualify their prospects by “interviewing” them through an interactive questionnaire that allows prospects to submit information about their company’s needs. Based on their answers, the optimal Peachtree flavor for their needs is recommended; users then have the ability to purchase the product that is best suited for their business needs.

To empower Sage’s Business Partners with the ability to create more effective marketing plans, LF developed a Flex Web application to provide an interactive portal for Business Partners to receive lead gen. and brand marketing activities, with associates costs, based on the information they submit. Partners can select which they’re interested in and plan them on an interactive GAANT chart.

Sage offers various 3rd party add-ons and modules that enhance their Sage MAS 90/200 and 500 software. To boost sales, LF developed a direct mail print and email campaign with personalized URLs for their Sage MAS customers. Through their microsites, customers can share their business’s pain-points and be provided recommendations for any add-ons that would help to alleviate them.

LF developed a personalized URL direct mail & email campaign to target Sage’s existing Peachtree customers. Customers received a personal microsite, customized for their current Peachtree version. Several pain-points were presented that would be alleviated by new features in Peachtree 2009. Customers were incentivized to choose favorite new features so Sage could see what their existing customers value.

Sage needed a unique and engaging campaign to cause users to seek more information about their MAS 90 4.2, a new product release. LF created a campaign called "Bringing Out Your Genius" for MAS 90 4.2 in which Users were able to answer weekly trivia questions related to the benefits of the new MAS 90 4.2; users were rewarded by weekly prize giveaways.

Sage wanted to have a centralized library of vertical-specific assets available for their Partners to use in sales meetings. LF developed an online portal where Sage product managers can upload assets and tag them by product, vertical and file type. We also developed a desktop application for Partners that automatically updates files from the portal and allows them to create playlists of assets for their prospects.

LF developed a microsite to allow Sage customers to invite their colleagues to the Sage Solutions Finder. Those colleagues receive a personalized email that links to a personalized microsite with an interactive element to help them find the best solutions for their business. In turn, Sage invites the referring customer to choose a charity they’d like Sage to make a donation to in their name.

Our task was to find a compelling way to promote economic development in Irvine, CA; we chose to leverage some of Irvine’s highly successful companies with recognizable brands. We profiled 7 thriving companies through print ads, correlating company profiles on a mircosite, and short video interviews with C-level company executives as to why their company chose to call Irvine home.