Work - Sort By Service - Marketing Strategy - Lucid Fusion

Much of Ace DuraFlo’s website focuses on demonstrating the benefits of using their technology to solve various piping problems. The 3D animation LF developed is prominently featured to show the advantages of using their ePipe® system. The site also features an international directory for users to find local Ace DuraFlo franchisees, and has been language localized to 6 countries thus far.

Ace DuraFlo needed to communicate unique messages to their two target demographics— those interested in their franchising opportunity and those who had faulty pipes. LF created a variety of print and online collateral pieces to speak to both groups that included email newsletters, landing pages, brochures, white papers, instructional DVDs, and 3D animations.

Archemedia was a digital signage start-up that targeted both advertisers and venues. They wanted a very clean website that allowed the focus to be on a video that demonstrated their product. LF provided a sleek and sophisticated look that was understated to ensure their video would really stand out.

LF was commissioned by a digital signage start-up to develop their brand identity including company name, logo, and product name. They wanted to communicate their product’s technological savvy and credibility, yet also a sense of fun and entertainment. Archemedia was inspired by the Greek inventor, Archimedes, and the product’s name, Tadow!, was inspired from rapper, Ice Cube. Seriously.

BaccHus Development sells small buildings for commercial use and believes their buildings’ jewel box design allows owners to significantly customize their interiors. The site’s introduction captures that idea through animation, voice over, and music. There is also a CMS that lets users view available buildings; an interactive portfolio enables them to submit their favorites and receive a follow-up call.

BaccHus needed attractive collateral pieces that would be compelling enough to be read by agents, instead of tossed. LF designed each campaign to correlate visually with whichever ads BaccHus was running at the time. The combination of sexy building shots and untraditional copy framed the offers nicely and yielded a high return. All pieces were designed to be easily translatable for the foreign markets as well.

BaccHus wanted their buyers to not only receive a building, but also a place in their exclusive community of owners. To maintain communication with potential buyers and owners, LF produced an dynamic email newsletter that featured a message from BaccHus’s Executive VP, press highlights, and updates on which properties had sold, and which were still available, in their various office parks.

BaccHus offers business owners the opportunity to purchase their office buildings in Irvine. The advertising campaigns LF created for them focused on the value of the buildings: purchasing your office building was an investment in both your business, and your family. We designed a strong brand aesthetic that was easily identifiable, even when we ran the ads in different languages.

BaccHus needed a modular sales piece to allow them to showcase their multiple properties together, or one at a time. LF created a custom folder to hold a DVD presentation, property brochures, and individual sales sheets. To maintain online and offline brand connectivity, all the collateral pieces were designed to resemble the BaccHus website and included many of the same design elements.

BioVision needed two types of collateral to target both physicians and patients. The physicians’ pieces included a much more technical description of their product, InVue, and required a more conservative look. For patients, we need to educate them as to what InVue does and how using the product could enhance their life; therefore, the look was much warmer and designed to appeal emotionally.

LF worked with RIM, the creators of BlackBerry®, and Sage’s SalesLogix team to develop a microsite that shows the advantages of Sage SalesLogix Mobile on BlackBerry. We concepted 3 cheeky webisodes starring superhero thumbs, Steve & Larry, to demonstrate how the mobile software works; we also created a direct mail campaign to drive existing SalesLogix users to the site through personalized URLs.

Brown and Streza participated in an Orange County Business Journal supplement that focused on financial services for entrepreneurs. Knowing that they were going to be grouped with other financial service institutions, they wanted a memorable ad that would stand out both visually and substantively. LF focused on their specialty: providing clients highly customized estate planning solutions.

CATS Communication provides GPS tracking systems for both business and personal use. They target employers who use their products to know their employees’ locations, as well as parents who want to know where their children are at all times. LF provided them with various collateral pieces tailored to each demographic that were visually related to reinforce CATS’s emerging brand and product series.

ClientLook is software that offers service professionals a better way to communicate their activity (calls, emails, visits etc.) to their clients. It introduces a new type of technology that can integrate with numerous popular customer management solutions. To introduce the product to the public, LF was commissioned to create the name, ClientLook, as well as the logo, stationary, style guide and desktop icons.

EVA provides a service that functions as an electronic virtual assistant. LF developed a site that allows them to educate potential leads about their service through video demos, establish credibility through press and testimonials, and provide portals for clients and potential resellers. Additional interactive features include a press flipbook and map of resellers’ locations.

The Irvine Chamber’s Economic Development team needed a print ad campaign to increase awareness about Irvine’s business community. We chose to make print ads featuring crossword puzzles with clues that highlighted many of the Fortune 100 companies based in Irvine. The ad then directed readers to a landing page where they could find the answers in exchange for some basic demographic information.

Irvine Chamber Economic Development is a division of the Irvine Chamber of Commerce (ICC) and needed a separate site for their audience that still integrated seamlessly with the ICC’s site. In addition to that, LF also designed the event calendar and business directory on each site to be sourced from the same CMS, so that when staff updated its content, those changes would be seen globally.

The Irvine Chamber’s Visitors Bureau needed a site that would be a one-stop resource for all types of travelers (business, group, and leisure) to Irvine. LF built a robust CMS that provides a special packages section that allows users to book rooms through a customized Travelocity portal; this way, users can receive additional benefits and promotions by booking through the ICVB’s site.

The Irvine Chamber’s Visitors Bureau promotes all types of travel to Irvine and particularly wanted to target the SMERF (Social, Military, Educational, Religious, Fraternal) market. LF tailored a series of ads tailored to the benefits Irvine can offer those groups. We also developed a series of for general leisure travelers focused on Irvine’s value and ideal Southern California location.

LF developed a comprehensive auction site for the buying and selling of mortgage backed notes. From creating the strategy, to the functional specs, to integrating third party sites, LF developed the entire application and database for the site, start to finish. In addition to searching, users can submit their preferences through the portal to receive recommendations based on their criteria.

Madison Street Partners is a prominent commercial real estate firm; they needed a brochure to introduce their team and business philosophy. They wanted promote their strong customer-service approach and assure prospects of their capabilities. LF designed the piece to evoke trust and confidence. All building images are majestic and looking upward; the copy is very positive and encouraging.

To promote the launch of Sage’s Peachtree 2010, LF developed a very fluid website that features 9 motion graphic product demos. The demos each highlight a new software feature and show the user screen shots and navigation within PT2010 for each. An email and direct mail piece was sent to all existing Peachtree customers inviting them to learn about the new version through the demos.

Prudential Realty wanted to expand their presence in Mexican realty, so they asked LF to create a brochure to survey Southern Californian real estate agents about their clients’ interest in purchasing property in Mexico. We designed something that would be reminiscent of the beauty and lifestyle of Mexico to engage the agents and make them want to look at the survey more closely.

To empower Sage’s Business Partners with the ability to create more effective marketing plans, LF developed a Flex Web application to provide an interactive portal for Business Partners to receive lead gen. and brand marketing activities, with associates costs, based on the information they submit. Partners can select which they’re interested in and plan them on an interactive GAANT chart.

Sage offers various 3rd party add-ons and modules that enhance their Sage MAS 90/200 and 500 software. To boost sales, LF developed a direct mail print and email campaign with personalized URLs for their Sage MAS customers. Through their microsites, customers can share their business’s pain-points and be provided recommendations for any add-ons that would help to alleviate them.

LF developed a personalized URL direct mail & email campaign to target Sage’s existing Peachtree customers. Customers received a personal microsite, customized for their current Peachtree version. Several pain-points were presented that would be alleviated by new features in Peachtree 2009. Customers were incentivized to choose favorite new features so Sage could see what their existing customers value.

Sage needed a unique and engaging campaign to cause users to seek more information about their MAS 90 4.2, a new product release. LF created a campaign called "Bringing Out Your Genius" for MAS 90 4.2 in which Users were able to answer weekly trivia questions related to the benefits of the new MAS 90 4.2; users were rewarded by weekly prize giveaways.

LF developed a microsite to allow Sage customers to invite their colleagues to the Sage Solutions Finder. Those colleagues receive a personalized email that links to a personalized microsite with an interactive element to help them find the best solutions for their business. In turn, Sage invites the referring customer to choose a charity they’d like Sage to make a donation to in their name.

Our task was to find a compelling way to promote economic development in Irvine, CA; we chose to leverage some of Irvine’s highly successful companies with recognizable brands. We profiled 7 thriving companies through print ads, correlating company profiles on a mircosite, and short video interviews with C-level company executives as to why their company chose to call Irvine home.