Work - Sort By Service - Motion Graphics - Lucid Fusion

Archemedia was a digital signage start-up that targeted both advertisers and venues. They wanted a very clean website that allowed the focus to be on a video that demonstrated their product. LF provided a sleek and sophisticated look that was understated to ensure their video would really stand out.

BaccHus Development sells small buildings for commercial use and believes their buildings’ jewel box design allows owners to significantly customize their interiors. The site’s introduction captures that idea through animation, voice over, and music. There is also a CMS that lets users view available buildings; an interactive portfolio enables them to submit their favorites and receive a follow-up call.

BioVison needed a site that would enable physicians to place orders for their intercorneal lenses and function as a resource for patients. LF integrated the physician portal with their Oracle ERP system to automate their online sales and fulfillment processes, making it easy for orders to be placed and for inventory to be accurately managed.

LF worked with RIM, the creators of BlackBerry®, and Sage’s SalesLogix team to develop a microsite that shows the advantages of Sage SalesLogix Mobile on BlackBerry. We concepted 3 cheeky webisodes starring superhero thumbs, Steve & Larry, to demonstrate how the mobile software works; we also created a direct mail campaign to drive existing SalesLogix users to the site through personalized URLs.

Cosmetic Surgery Clinic’s website needed to be a resource center for patients and potential patients. The before and after photos flash back and forth to show their results; another section contains various downloads for patients to find forms and post-operative instructions. Dr. Mowlavi’s voice welcomes them to the site and detailed bios and photos are provided for each doctor.

EVA provides a service that functions as an electronic virtual assistant. LF developed a site that allows them to educate potential leads about their service through video demos, establish credibility through press and testimonials, and provide portals for clients and potential resellers. Additional interactive features include a press flipbook and map of resellers’ locations.

Fortune Fashion Industries (FFI), a highly reputable apparel manufacturer, wanted to establish a presence online. LF created a sleek and inviting site that serves to display and elaborate on their work, attract new talent and be a source of company pride. A collection of photography that we shot on-location at the FFI headquarters provides a rich visual story.

John Picard’s reputation as an expert environmental building consultant is widely known and his resume is very impressive. LF designed his site using flash to create a very clean and simple interface. Picard favored a minimalist look and had very concise content, so LF provided a site that is understated with more sophisticated motion accents.

Kenwood USA wanted a new medium to contact their dealers and customers. LF created several emails embedded will full streaming video commercials that directed users to landing pages specific to each campaign. Kenwood got an overwhelmingly positive response, with up to a 70% response rate per campaign.

Konan has set the standard for manufacturing specular microscopes, used by ophthalmologists and optometrists all over the world. LF infused every area of their site with stylistic elements from their new brand identity (that LF also created) to reinforce their updated look and feel. The site was fully developed in Flash ActionScript 3 and includes a dynamic CMS that Konan can manage internally.

Laird Hamilton is the consummate waterman, best known for riding some of the biggest waves in the world. His site centers on a storefront for his DVDs and books and features a CMS that can be easily managed by his team. Laird wanted a simple, clean design that echoed his lifestyle; LF delivered this by including video on each page and the soothing sounds of waves.

M2G is a production company that specializes in commercials and corporate communications. Therefore, it was very important that their website showcase their videos well. LF developed a video oriented site that is built entirely around displaying video. Each page automatically plays the latest video in that section and M2G is able to add and remove videos as needed, through the site’s CMS.

Matthew McConaughey’s site needed a dual set of functions— one for his official fan site and the other for his production company, J.K. Livin. We developed an entire social community within flash and custom “sliding” interface to seamlessly integrate the two. The font in Matthew’s handwriting, a 3D animated tree frog, and interactive fan forum are some of the features that make this site unique.

To promote the launch of Sage’s Peachtree 2010, LF developed a very fluid website that features 9 motion graphic product demos. The demos each highlight a new software feature and show the user screen shots and navigation within PT2010 for each. An email and direct mail piece was sent to all existing Peachtree customers inviting them to learn about the new version through the demos.

LF created an interactive application to allow Sage Partners and Sales Associates the ability to create presentations for individuals or groups; this resource ensures they always have the latest brand and collateral material on file, be it Video Success Stories, Product Whitepapers, or Video Demos. In turn, Sage can make instant updates remotely so users always have the latest information.

LF created an interactive web module, Solutions Explorer, for Sage. A video-based, interactive tour guide helps users identify their business challenges and find the right Sage solutions to address their needs. LF then developed a direct marketing campaign to drive users to the site. 50% of visitors requested more information through the site and 25% of those were categorized as hot leads.

LF developed a Web application for Sage to manage marketing assets for their various products so their Business Partners have access to the latest materials. A desktop application was also developed to work in tandem with the Web application to ensure that Business Partners receive automatically updated files and have the ability to create presentations specific to their various prospect types.

Sage wanted to have a portal where their North American vendors and internal employees could access the latest Sage brand assets. LF developed an accessible and aesthetically pleasing website that provides the latest Sage North America brand style guidelines and assets.

To empower Sage’s Business Partners with the ability to create more effective marketing plans, LF developed a Flex Web application to provide an interactive portal for Business Partners to receive lead gen. and brand marketing activities, with associates costs, based on the information they submit. Partners can select which they’re interested in and plan them on an interactive GAANT chart.

Sage offers various 3rd party add-ons and modules that enhance their Sage MAS 90/200 and 500 software. To boost sales, LF developed a direct mail print and email campaign with personalized URLs for their Sage MAS customers. Through their microsites, customers can share their business’s pain-points and be provided recommendations for any add-ons that would help to alleviate them.

LF developed a personalized URL direct mail & email campaign to target Sage’s existing Peachtree customers. Customers received a personal microsite, customized for their current Peachtree version. Several pain-points were presented that would be alleviated by new features in Peachtree 2009. Customers were incentivized to choose favorite new features so Sage could see what their existing customers value.

Sage needed a unique and engaging campaign to cause users to seek more information about their MAS 90 4.2, a new product release. LF created a campaign called "Bringing Out Your Genius" for MAS 90 4.2 in which Users were able to answer weekly trivia questions related to the benefits of the new MAS 90 4.2; users were rewarded by weekly prize giveaways.

Sage wanted an effective way to communicate the new positioning of their brand, which had a major revamp in 2009. LF worked with Sage’s corporate marketing team to develop a captivating motion graphics piece that presented the new brand principals and look-and-feel for both internal and external audiences.

Sage hosts a large annual event for their software users each year; one of the event’s highlights features a keynote speaker. Sage needed a feel-good video piece to play for the attendees just prior to the speech. LF storyboarded, designed and animated the piece. In addition to producing the voice-over, we also wrote and produced original music to deliver a polished product.

LF developed a microsite for Sage to host a contest for their MyBizCounts users. Users needed the ability to upload videos (about their business) to the site. The site also needed a voting and tracking system so that users could solicit others to vote for their video in order to win the grand prize.

Sage wanted to have a centralized library of vertical-specific assets available for their Partners to use in sales meetings. LF developed an online portal where Sage product managers can upload assets and tag them by product, vertical and file type. We also developed a desktop application for Partners that automatically updates files from the portal and allows them to create playlists of assets for their prospects.

LF developed a microsite to allow Sage customers to invite their colleagues to the Sage Solutions Finder. Those colleagues receive a personalized email that links to a personalized microsite with an interactive element to help them find the best solutions for their business. In turn, Sage invites the referring customer to choose a charity they’d like Sage to make a donation to in their name.

A partnership between Kenwood and Sirius satellite radio created the first Sirius player that was entirely portable. To introduce it to music fans, the new product was launched on the 2004 Lollapalooza tour. Fans provided their email to receive more information and LF created a rich media email that was blasted to that database. 150,000 emails went out— 21% opened the email and 32% of those clicked through.

Sony Pictures was set to release Laird Hamilton’s now famous documentary, Riding Giants, and needed a dedicated site for the movie. Sony wanted the site to have the same look and feel of the movie so LF built a dynamic flash-animated environment that included music, the sound of waves, and even transitions of varying opacity, inspired by the movement of the ocean.

Our task was to find a compelling way to promote economic development in Irvine, CA; we chose to leverage some of Irvine’s highly successful companies with recognizable brands. We profiled 7 thriving companies through print ads, correlating company profiles on a mircosite, and short video interviews with C-level company executives as to why their company chose to call Irvine home.