Work - Sort By Client - Archemedia - Lucid Fusion

Archemedia was a digital signage start-up that targeted both advertisers and venues. They wanted a very clean website that allowed the focus to be on a video that demonstrated their product. LF provided a sleek and sophisticated look that was understated to ensure their video would really stand out.

LF was commissioned by a digital signage start-up to develop their brand identity including company name, logo, and product name. They wanted to communicate their product’s technological savvy and credibility, yet also a sense of fun and entertainment. Archemedia was inspired by the Greek inventor, Archimedes, and the product’s name, Tadow!, was inspired from rapper, Ice Cube. Seriously.