Work - Sort By Client - Bacchus Development - Lucid Fusion

BaccHus Development sells small buildings for commercial use and believes their buildings’ jewel box design allows owners to significantly customize their interiors. The site’s introduction captures that idea through animation, voice over, and music. There is also a CMS that lets users view available buildings; an interactive portfolio enables them to submit their favorites and receive a follow-up call.

BaccHus needed attractive collateral pieces that would be compelling enough to be read by agents, instead of tossed. LF designed each campaign to correlate visually with whichever ads BaccHus was running at the time. The combination of sexy building shots and untraditional copy framed the offers nicely and yielded a high return. All pieces were designed to be easily translatable for the foreign markets as well.

BaccHus wanted their buyers to not only receive a building, but also a place in their exclusive community of owners. To maintain communication with potential buyers and owners, LF produced an dynamic email newsletter that featured a message from BaccHus’s Executive VP, press highlights, and updates on which properties had sold, and which were still available, in their various office parks.

BaccHus offers business owners the opportunity to purchase their office buildings in Irvine. The advertising campaigns LF created for them focused on the value of the buildings: purchasing your office building was an investment in both your business, and your family. We designed a strong brand aesthetic that was easily identifiable, even when we ran the ads in different languages.

BaccHus needed a modular sales piece to allow them to showcase their multiple properties together, or one at a time. LF created a custom folder to hold a DVD presentation, property brochures, and individual sales sheets. To maintain online and offline brand connectivity, all the collateral pieces were designed to resemble the BaccHus website and included many of the same design elements.