Work - Sort By Client - Biovision - Lucid Fusion

BioVision needed two types of collateral to target both physicians and patients. The physicians’ pieces included a much more technical description of their product, InVue, and required a more conservative look. For patients, we need to educate them as to what InVue does and how using the product could enhance their life; therefore, the look was much warmer and designed to appeal emotionally.

BioVison needed a site that would enable physicians to place orders for their intercorneal lenses and function as a resource for patients. LF integrated the physician portal with their Oracle ERP system to automate their online sales and fulfillment processes, making it easy for orders to be placed and for inventory to be accurately managed.

BioVision was a Swiss-based optical company with an innovative lense to treat presbyopia, called InVue. They required a corporate identity that would appear technological and credible. The design also needed to be clean and modular, as the BioVision logo would need to visually relate to the InVue logo. As both names included the letter “v,” that was used as the design’s focal point.