Work - Sort By Client - Herrington Teddy Bears - Lucid Fusion

Herrington Teddy Bears (HTB) leads the industry in creating custom plush bears. LF redesigned their website to increase brand consistency, create a more intuitive flow for users, and to build a social networking community for HTB collectors. We designed the site to be playful, yet professional; it also features an interactive Teddy Bear Club to customize bears and obtain certificates of authenticity.