Work - Sort By Client - Irvine Chamber Of Commerce - Lucid Fusion

LF developed a fully dynamic website to address the ICC’s target demographics: their members, potential prospects and people interested in moving to Irvine. The site features a calendar of events where users can register and pay online for events and receive periodic updates. It also features a dynamic member directory that allows people to find Irvine Chamber members in various business categories.

The Irvine Chamber’s Economic Development team needed a print ad campaign to increase awareness about Irvine’s business community. We chose to make print ads featuring crossword puzzles with clues that highlighted many of the Fortune 100 companies based in Irvine. The ad then directed readers to a landing page where they could find the answers in exchange for some basic demographic information.

Irvine Chamber Economic Development is a division of the Irvine Chamber of Commerce (ICC) and needed a separate site for their audience that still integrated seamlessly with the ICC’s site. In addition to that, LF also designed the event calendar and business directory on each site to be sourced from the same CMS, so that when staff updated its content, those changes would be seen globally.

The Irvine Chamber’s Visitors Bureau needed a site that would be a one-stop resource for all types of travelers (business, group, and leisure) to Irvine. LF built a robust CMS that provides a special packages section that allows users to book rooms through a customized Travelocity portal; this way, users can receive additional benefits and promotions by booking through the ICVB’s site.

The Irvine Chamber’s Visitors Bureau promotes all types of travel to Irvine and particularly wanted to target the SMERF (Social, Military, Educational, Religious, Fraternal) market. LF tailored a series of ads tailored to the benefits Irvine can offer those groups. We also developed a series of for general leisure travelers focused on Irvine’s value and ideal Southern California location.

Our task was to find a compelling way to promote economic development in Irvine, CA; we chose to leverage some of Irvine’s highly successful companies with recognizable brands. We profiled 7 thriving companies through print ads, correlating company profiles on a mircosite, and short video interviews with C-level company executives as to why their company chose to call Irvine home.