Work - Sort By Client - John Picard - Lucid Fusion

John Picard’s reputation as an expert environmental building consultant is widely known and his resume is very impressive. LF designed his site using flash to create a very clean and simple interface. Picard favored a minimalist look and had very concise content, so LF provided a site that is understated with more sophisticated motion accents.

John Picard is an international sustainability guru and needed a corporate identity for his consultation services company. LF designed a logo that symbolically mirror’s Picard’s purpose: moving people from their traditional methods to sustainable methods. It shows a progression from a square box to a globe, from crude to sophisticated, from brown to blue. The result is Picard’s goal: a vibrant earth.