Work - Sort By Client - Sage North America - Lucid Fusion

To promote the launch of Sage’s Peachtree 2010, LF developed a very fluid website that features 9 motion graphic product demos. The demos each highlight a new software feature and show the user screen shots and navigation within PT2010 for each. An email and direct mail piece was sent to all existing Peachtree customers inviting them to learn about the new version through the demos.

LF created an interactive application to allow Sage Partners and Sales Associates the ability to create presentations for individuals or groups; this resource ensures they always have the latest brand and collateral material on file, be it Video Success Stories, Product Whitepapers, or Video Demos. In turn, Sage can make instant updates remotely so users always have the latest information.

LF created an interactive web module, Solutions Explorer, for Sage. A video-based, interactive tour guide helps users identify their business challenges and find the right Sage solutions to address their needs. LF then developed a direct marketing campaign to drive users to the site. 50% of visitors requested more information through the site and 25% of those were categorized as hot leads.

LF developed a Web application for Sage to manage marketing assets for their various products so their Business Partners have access to the latest materials. A desktop application was also developed to work in tandem with the Web application to ensure that Business Partners receive automatically updated files and have the ability to create presentations specific to their various prospect types.

Sage wanted to have a portal where their North American vendors and internal employees could access the latest Sage brand assets. LF developed an accessible and aesthetically pleasing website that provides the latest Sage North America brand style guidelines and assets.

LF developed a dynamic microsite for Sage to better qualify their prospects by “interviewing” them through an interactive questionnaire that allows prospects to submit information about their company’s needs. Based on their answers, the optimal Peachtree flavor for their needs is recommended; users then have the ability to purchase the product that is best suited for their business needs.

To empower Sage’s Business Partners with the ability to create more effective marketing plans, LF developed a Flex Web application to provide an interactive portal for Business Partners to receive lead gen. and brand marketing activities, with associates costs, based on the information they submit. Partners can select which they’re interested in and plan them on an interactive GAANT chart.

Sage offers various 3rd party add-ons and modules that enhance their Sage MAS 90/200 and 500 software. To boost sales, LF developed a direct mail print and email campaign with personalized URLs for their Sage MAS customers. Through their microsites, customers can share their business’s pain-points and be provided recommendations for any add-ons that would help to alleviate them.

LF developed a personalized URL direct mail & email campaign to target Sage’s existing Peachtree customers. Customers received a personal microsite, customized for their current Peachtree version. Several pain-points were presented that would be alleviated by new features in Peachtree 2009. Customers were incentivized to choose favorite new features so Sage could see what their existing customers value.

Sage needed a unique and engaging campaign to cause users to seek more information about their MAS 90 4.2, a new product release. LF created a campaign called "Bringing Out Your Genius" for MAS 90 4.2 in which Users were able to answer weekly trivia questions related to the benefits of the new MAS 90 4.2; users were rewarded by weekly prize giveaways.

Sage wanted an effective way to communicate the new positioning of their brand, which had a major revamp in 2009. LF worked with Sage’s corporate marketing team to develop a captivating motion graphics piece that presented the new brand principals and look-and-feel for both internal and external audiences.

Sage hosts a large annual event for their software users each year; one of the event’s highlights features a keynote speaker. Sage needed a feel-good video piece to play for the attendees just prior to the speech. LF storyboarded, designed and animated the piece. In addition to producing the voice-over, we also wrote and produced original music to deliver a polished product.

LF developed a microsite for Sage to host a contest for their MyBizCounts users. Users needed the ability to upload videos (about their business) to the site. The site also needed a voting and tracking system so that users could solicit others to vote for their video in order to win the grand prize.

Sage wanted to have a centralized library of vertical-specific assets available for their Partners to use in sales meetings. LF developed an online portal where Sage product managers can upload assets and tag them by product, vertical and file type. We also developed a desktop application for Partners that automatically updates files from the portal and allows them to create playlists of assets for their prospects.

LF developed a microsite to allow Sage customers to invite their colleagues to the Sage Solutions Finder. Those colleagues receive a personalized email that links to a personalized microsite with an interactive element to help them find the best solutions for their business. In turn, Sage invites the referring customer to choose a charity they’d like Sage to make a donation to in their name.