Work - Sort By Client - Sirius - Lucid Fusion

A partnership between Kenwood and Sirius satellite radio created the first Sirius player that was entirely portable. To introduce it to music fans, the new product was launched on the 2004 Lollapalooza tour. Fans provided their email to receive more information and LF created a rich media email that was blasted to that database. 150,000 emails went out— 21% opened the email and 32% of those clicked through.