Work - Sort By Service - Creative Concepting - Sage - Interactive - Peachtree 2009 - Lucid Fusion
Sage - Interactive - Peachtree 2009 - Interactive
LF developed a personalized URL direct mail & email campaign to target Sage’s existing Peachtree customers. Customers received a personal microsite, customized for their current Peachtree version. Several pain-points were presented that would be alleviated by new features in Peachtree 2009. Customers were incentivized to choose favorite new features so Sage could see what their existing customers value.



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