BUILD | LAUNCH | GROW

Spark Magazine

SparkMag.com is an interactive, user-focued digital hub that provides exclusive content, information, and resources that businesses need to ignite their U.S. expansion.

Client

Services

Content Creation, Web Development, UI Design, UX Design

Spark is the premier digital resource for information on how to expand your business from the U.K. to the U.S.

As an international company with first-hand experience of the challenges of business expansion, Lucid Fusion recognized a need within the industry for a comprehensive resource where businesses could access all the information and tools they need to expand to the U.S. As the first of its kind in the marketplace, the biggest challenge was planning and developing a platform from scratch that could be highly engaging, thoughtful, functional, and that could comprehensively address the needs and pain points of this specific user niche.

This was an “all hands on deck” project. Lucid Fusion rallied their entire team—beginning with thorough market research and strategy across marketing, development, and design—to identify the best types of content, publishing cadence, user interface and experience, and site capabilities that would help drive the success of the finished platform.

Comprehensive custom content development (including articles, how-to guides, downloadable planning assets, and infographics) keeps the platform fresh and relevant, while providing users with exclusive access to actionable insights—reaffirming that Spark is truly “the premier digital resource for information on how to expand your business from the U.K. to the U.S.”

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