Download this free template to help develop your strategic messaging

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One of the initial steps in the branding process is creating a message map. It might sound ornate, but in reality, a message map is a simple document that serves as a framework used to create compelling, relevant messages for various audience segments.

Whether you are expanding your company, introducing the a new product/service, or preparing for other major marketing campaigns, message mapping is a crucial step in communicating effectively with your audiences.

Use this message map template to develop your brand promise and positioning statement. This will help outline your core messaging and illustrate the brand pillars that your audience will consume when interacting with your brand for the first time.