The Digital Age is redefining pretty much everything we know about doing business.
Consumers around the world are becoming savvier about the products and services they want, as well the channels they use to get them. It’s telling that 81% of consumers research online before making purchases; 93% of people who research online go on to make a purchase; and 62% of them make those purchases directly online via desktops, tablets, or smartphones—clearly, the consumer’s path to purchase has gone digital.
In order to scale, grow, and reach as many customers as possible, today’s savvy businesses need to be where consumers are waiting—and that place is online. Here’s a look at the current state of American eCommerce, and why the digital marketplace is a smart bet for all brands looking to stay competitive now and into the future.