Novaform designs an innovative multi layered polyurethane comfort mattresses. Designed to create top of the line sleep experience, Novaform provides a variety of options to create a tailored experience. To upgrade their digital experience, Novaform needed to create, brand, and strategize the ideal landing top of funnel landing site to stimulate conversions. The newly designed site provides an engaging and visual interface and customer experience with all the pros of a Shopify platform. The overall goal to drive customers to ultimately fulfill their need and purchase on featured sites such as Costco.