As a growing startup, Oru Kayak needed to level-up their site to present products in a highly immersive, experiential environment and handle the influx of traffic from an impending Shark Tank airing. Additionally, Oru Kayak wanted to ensure that their site was optimized for conversions at every step of the build and beyond. Lucid Fusion and the Oru Kayak team worked hand-in-hand to collaborate on a visual design and UX that used video, animation and a parallax environment to tell the story of the innovative, origami-inspired kayak. Effort was also made to ensure that the Shopify-powered site was responsive, quick to load, and that the infrastructure could easily handle the influx of traffic to the site during the Shark Tank airing. Additionally, Lucid Fusion implemented dynamic multi-variable testing of calls-to-action and placement of content to optimize conversion rates.