ROC is one of many brands launched by world famous athlete Cristiano Ronaldo to provide high-tech, quality audio devices for people with active, on-the-go lifestyles. The ROC marketing team looked to Lucid Fusion, as a top-tier Shopify Plus Partner, to get them up and running on a brand new eCommerce platform that would be accessible via multiple languages and currencies worldwide. At the beginning of the project, one of the first undertakings at Lucid Fusion was to ensure the digital launch of the new ROC brand truly reflected the concept behind the products. The creative team at Lucid Fusion focused on crafting a user experience that felt as elegant and polished as the ROC products themselves. Layering rich lifestyle and product photography with sleek graphics, typography and transitions, the ROC brand instantly came to life within this new shopping environment. The custom CMS that the Lucid Fusion technology team developed for ROC was equally as elegant, with the ability to adjust graphics, content and layout effortlessly on the fly. Being scalable across an infinite amount of devices, currencies and languages made the roclivelifeloud.com site accessible to anyone, anywhere, anytime.