Vega's co-founder, Brendan Brazier, knew that dialing in his nutrition was the competitive advantage he needed as a professional triathlete. Through trial, error, and experimentation, Brendan found that real, plant-based foods – like plant protein, greens, chia seeds, and so much more – helped him recover between training sessions better than any supplement he’d tried. The only problem? He couldn’t find an all-in-one product that delivered the nutrition he needed. LF supported the Vega team with eCommerce Strategy, UX/UI, and Shopify Plus build support. Since launch, we have been supporting the Vega team with ongoing site enhancements and Conversion Rate Optimization.