Download this free workflow to map out your nurture email strategy

An email workflow like this maps a course of actions for emails that will be sent—or not—based on a person’s behavior. With this workflow, you can trigger actions based on any information you have about your leads, allowing you to send the right message, to the right person, at the right time.

Doing this will allow your re-engagement emails to be more relevant, timely, and targeted than a mass email to your entire list. And then you can build a series of emails nurture leads in each group until they’re ready to buy, in an entirely automated fashion.