U.S. retail eCommerce sales are projected to grow to $434.2bn in 2017; 75% of this growth comes from mobile and tablet devices.

What are the key eCommerce ground rules for success in this new digital landscape? Lucid Fusion (creator of SparkMag.com, the Digital Export Platform), in association with Avalara, outline the 10 essential steps for planning and launching your products and services in the U.S. using digital.

This free digital guide covers such topics as:

  1. Identifying your industry segment
  2. Competitive analysis
  3. Tax calculation and compliance
  4. Logistics
  5. Creating your online store
  6. Identifying your primary demogarphic
  7. Advertising
  8. Driving organic traffic
  9. A|B Split tesing
  10. Customer service

Each important topic has specific digital tool recommendations from our panel of experts to help you easily expand your eCommerce presence to the U.S.

eCommerce has helped make the world a smaller place

No longer do businesses and brands have to focus on conquering the map by establishing physical presence. The real global marketplace is online, where connected consumers are reshaping the retail landscape.

As connectivity continues to take over U.S. commerce, so too will the number of consumers who look online to find what they want. To reach as many customers as possible, today’s businesses need to be where consumers are waiting.

This begs the question: Is your company selling online in the U.S.?

Today, there’s nothing that isn’t available online. While a good brick and mortar retail presence is always a benefit, the emphasis on the physical “location, location, location” is moving towards digital.

Use this free digital guide to get the top tips on how to expand your business to the U.S. using eCommerce.

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